Xperiel, inventor of the Real World Web (RWW) platform, today announced $7 million in Series A funding, which includes new investments from Scott Cook, Co-Founder of Intuit, Cyan Banister of Founders Fund, WTI and the National Basketball Association’s Sacramento Kings.
The new investment will fuel the company’s growth and expansion into markets beyond sports technology. With this additional funding, Xperiel will be well positioned to help businesses deploy Xperiel’s patented RWW platform and easily integrate augmented reality (AR) and Internet of Things (IoT) devices into their existing brick-and-mortar infrastructure to enrich their customer engagement strategies.
Inside of the Kings + Golden 1 Center app, Xperiel has developed two unique activations for guests to interact with the world’s most technologically advanced arena. Through the Call the Shot game, fans can make predictions about what will happen during the game and collect points based on their wagers, whether they are attending the game or watching from around the world. The Photo in the Plaza function lets fans share their photos to be displayed on the arena’s custom 25-foot vertical video screens at the Grand Entrance as guests arrive on game night.
“The enhanced Sacramento Kings experience extends off the court and into the hands of our guests through their devices,” said Kings Chief Technology Officer Ryan Montoya. “Xperiel’s advancement in linking next-generation technology with real-time data, an array of sensors and beacons in a device agnostic platform represents the future of customer engagement and we’re thrilled to be a part of their growth beyond sports.”
“AR and IoT technologies have been siloed from the tools and processes that can expand their capabilities. This lack of interconnection is why we started Xperiel -- to create a layer that helps companies connect the physical and digital worlds and provide mixed-reality experiences for consumers across any OS or mobile device,” said Alex Hertel, CEO and Co-Founder of Xperiel. “We are grateful that our new and existing investors see the value in providing everyone with the tools needed to build their own corner of the Real World Web and look forward to bringing our platform to new markets, including healthcare and large consumer brands.”
In the coming months, the Kings and Xperiel will roll out additional features in the Kings + Golden 1 Center app that allow arena guests to take advantage of the sports industry’s most powerful network of beacons, Wi-Fi access points, and connected point of sale systems, powered by a tier 4 data center and a 2 x 100 GBPS internet connection.
Today’s modern consumers are unreachable by traditional engagement methods because they demand more interactive, authentic experiences with the brands they love. These experiences occur where the physical and digital worlds connect, the place Xperiel calls the Real World Web (RWW). In Xperiel’s RWW, and through the company’s platform, brands can use new, powerful and patented technology that can reach customers within the completely connected, social and mobile world they live. Started by the inventors of the first mobile payment technology that became Google Wallet, Xperiel allows brands to quickly create interactive, immersive digital experiences for consumers that result in deeper, more meaningful interactions. Companies in professional sports, entertainment, retail and other industries, including the New York Jets, Sacramento Kings, Los Angeles Dodgers and Pepsico, use Xperiel to maximize the value of their digital investments and design immersive applications that work across any device or operating system. Xperiel has seen active user engagement that is 20X higher than Snapchat, Twitter, Instagram, and Google, demonstrating that it is meeting the needs of the most demanding modern consumer.