The sports vertical is something many in both the VR and AR space are trying to tap into. With a rabid fanbase who are generally willing to share that passion on social media platforms sports fans seem like a great way to get mainstream acceptance of these emerging technologies.
Even tech giants like Microsoft have tried this approach by partnering with the NFL to promote both the Surface tablet and the hololens. This partnership has been met with mixed results.
I have had personal experience with the ups and downs of trying to push new technology in the sports world as I once did a VR activation for Fox Sports and demoed VR tech during Super Bowl week to people ranging from Katie Nolan to 2Chains.
From my experience I know it can be tough trying to get sports partnerships but SF-based agency Float Hybrid has partnered with Bud Light and has gotten 3 NFL team to incorporate their AR feature into their official NFL apps.
It does help that Float worked with Pittsburgh company YinzCam, a company that has built 24 NFL team applications and more than 100 sports apps for teams, leagues, venues and major events like the Super Bowl XLIX.
Here is a talk from YinzCam CEO Priya Narasimhan on the intersection of sports fans and tech.
Right now though VR has not taken the sports fan world by storm AR teams are certainly looking to capitalize on adapting the things that sports fans are comfortable with to new technology.
The act of face painting is just one of the identifiers of American sports culture and the NFL and its sponsors look to leverage new technology to create content that speaks to younger fans
“Phones have become the primary method of interaction,” says Ryan Mortimer, Director of Digital Innovation for Anheuser Busch. “The onus is on us as innovators to provide experiences that resonate with the way these fans communicate & participate. The augmented reality face painting feature does just that.”
“Fans are looking for fun, new ways to get involved with their favorite teams, and augmented reality allows us to provide a highly engaging, interactive fan experience,” says Brady Kellogg, Senior VP of Corporate Partnerships at the Denver Broncos. “We are constantly exploring ways to enable fans to feel more connected with new technologies, applications and fan experiences
AR Face Paint is available for free today in the Broncos 365, Eagles and Texans team apps from the App Store and Google Play.