To celebrate the new movie, DEADPOOL 2, in theaters May 18, everyone's favorite Merc with a mouth, has made his mark (literally) at 7-Eleven® stores nationwide. 7-Eleven has launched exclusive Deadpool themed products, sweepstakes promotions, and its first ever augmented reality in-store experience that literally brings Deadpool into the store, exciting fans with new surprise activities each week. All AR activities can be accessed through the 7-Eleven mobile app.
"To make this even more exciting, 7-Eleven is launching an Augmented Reality (AR) gaming experience, first of its kind in retail, with Deadpool," said Gurmeet Singh, Chief Digital and Chief Information Officer. "Fans can interact with Deadpool and have fun experiences in the 7-Eleven app, unlocking different experiences each week exclusively in the stores nationwide and in Canada. The fans will also be able to share their interactions with Deadpool inside a 7-Eleven store with family and friends. We think Deadpool fans will love seeing him come to life in our stores."
Here is how the AR App works.
- Tap: Tap the camera icon on the home screen of the 7-Eleven app, and Deadpool appears to guide fans through the experience.
- Selfie: Take a selfie and watch the mad scribbler take over with his red marker.
- Seek: Here a zapcode, there a zapcode. Scannable codes throughout the store unlock new activities and 7Rewards bonus points. The fun changes every week so fans are invited to visit often. One never knows where Deadpool will pop up. Literally. Once unlocked, an experience can be accessed later, even after leaving the store
Coast to coast, inside and out, participating 7-Eleven locations are blanketed with messages, doodles, and thoughtful musings from everyone's favorite hero.
"We are bringing an unprecedented level of excitement to 7-Eleven this summer. Our customers love Deadpool, and our collaboration includes exclusive products and an amazing in-store augmented reality experience that is among the first of its kind at any retailer," said Sean Thompson, 7-Eleven senior vice president and chief customer officer.
"Deadpool fans can come to our stores and find fun collectibles and different augmented reality experiences unlocked each week through our app," he added. "We hope people will play along with us – virtually and in real life – and share their experiences with friends and family on social media."